BRAV Endurance was the conception of Adam Fletcher. But why socks, Why now…..? Adam is an extremely driven individual, graduating from Cardiff University and then going on to work at a leading Global Steel Production Company. He is also an extremely dedicated Endurance Triathlete who represents his age group for Great Britain and loves pushing his body to the absolute limit!
Adam spends the majority of his free time, as many others who love being active, in his training or racing kit. His kit is a big deal to him to be different and as a result he would trawl the internet for hours searching for the newest and most exciting pieces of kit, placing massive focus on style, ingenuity and materials used. He felt that he wanted to be super comfy yet look super cool at the same time, and felt that that was not a lot to ask.
Adam had always considered socks as an afterthought when choosing your training or racing outfit, but why would they be? For most of the time your feet do the majority of the work so they should be made a statement and definitely looked after! He’d spent unthinkable amounts on shipping costs for a pair of socks from all over the world and realised that there was potentially a massive opportunity to put his own stamp on this market within the UK. With that BRAV Endurance was born.
At BRAV Endurance a long time has been spent researching exactly what works on your feet. Countless samples of pairs using different manufacturing techniques, materials and stitching patterns. It was important to Adam that he wanted to bring his own personality to the brand and he feels the first pair the company created was a perfect representation of that. The iconic BRAV Rockets, or to give them, their official name ‘To the Moon and Back‘ are bright and bold in design. Whilst careful selection of the panelling had been maintained, and a precision construction to the make-up of the sock, it’s fun and carefree at a glance with a serious streak when looked at more closely.
Adam as an athlete, finds himself surrounded by people with the similar mission, to better themselves and he felt right now was the perfect time to invite people on the BRAV journey with him.. he is inspired by other people’s dedication and personal stories that got them to where they are now … and wants BRAV to be more than just a brand, but an ambassadorship to create a community.I need my very own 'Rockets'!
With the brand being so young it has covered some serious ground and has found itself to have some unparalleled support from other organisations and businesses within the field of not only triathlon but other sports and further. A partnership with the national body for triathlon within Wales ‘Welsh Triathlon’ opened up a brand new and exciting avenue for BRAV Endurance in the form of customised socks, which has now developed into a huge branch of the business, providing custom designed endurance sport socks for companies, teams and organisations. The design process is all done in house and a super close relationship is maintained with every single customer to ensure the perfect sock is created. This coupled with a now current range of 15 designs, and an outwear and lifestyle section has turned BRAV into a thriving business within the sport industry and to quote the words of Adam ‘This is only just the beginning!’. So what’s next you ask…….
Being a triathlete Adam spends a massive amount of time in the water. Being surrounded by very talented swimmers he noticed that their passion rivalled his own when it came to kit for training and racing. He started to map out design templates and quickly things started snowballing… Leading to the launch of a brand new realm in the business BRAV Swim.
The BRAV Swim ethos and core values are the same as that of the entire brand ‘unparalleled style, and meticulously engineered construction and material selection’ resulting in ultimate performance wear for all athletes.
Using bold designs and the best most current materials on the market this brand new branch to the business is sure to make a splash!