BRAV Evolution

The Story of a Little Red and Blue Sock.

Where will your journey take you?

BRAV Endurance was the conception of Adam Fletcher. But why socks, Why now…..?  Adam is an extremely driven individual, graduating from Cardiff University and then going on to work at a leading Global Steel Production Company. He is also an extremely dedicated Endurance Triathlete who represents his age group for Great Britain and loves pushing his body to the absolute limit!

Adam spends the majority of his free time, as many others who love being active, in his training or racing kit. His kit is a big deal to him to be different and as a result he would trawl the internet for hours searching for the newest and most exciting pieces of kit, placing massive focus on style, ingenuity and materials used. He felt that he wanted to be super comfy yet look super cool at the same time, and felt that that was not a lot to ask.

Adam had always considered socks as an afterthought when choosing your training or racing outfit, but why would they be? For most of the time your feet do the majority of the work so they should be made a statement and definitely looked after! He’d spent unthinkable amounts on shipping costs for a pair of socks from all over the world and realised that there was potentially a massive opportunity to put his own stamp on this market within the UK. With that BRAV Endurance was born.

Super comfy yet super cool!

The ultimate in performance and endurance sports socks.

Grab Your Own Pair of Rockets!

Carefree at a glance with a serious streak

At BRAV Endurance a long time has been spent researching exactly what works on your feet. Countless samples of pairs using different manufacturing techniques, materials and stitching patterns. It was important to Adam that he wanted to bring his own personality to the brand and he feels the first pair the company created was a perfect representation of that. The iconic BRAV Rockets, or to give them, their official name ‘To the Moon and Back‘ are bright and bold in design. Whilst careful selection of the panelling had been maintained, and a precision construction to the make-up of the sock, it’s fun and carefree at a glance with a serious streak when looked at more closely.

Adam as an athlete, finds himself surrounded by people with the similar mission, to better themselves and he felt right now was the perfect time to invite people on the BRAV journey with him.. he is inspired by other people’s dedication and personal stories that got them to where they are now … and wants BRAV to be more than just a brand, but an ambassadorship to create a community.

I need my very own 'Rockets'!

The Natural Evolution of a Brand.

Bringing the brand to the water!

BRAV Swim - Bringing the Brand to the Water

Being a triathlete Adam spends a massive amount of time in the water. Being surrounded by very talented swimmers he noticed that their passion rivalled his own when it came to kit for training and racing. He started to map out design templates and quickly things started snowballing… Leading to the launch of a brand new realm in the business BRAV Swim

The BRAV Swim ethos and core values are the same as that of the entire brand ‘unparalleled style, and meticulously engineered construction and material selection’ resulting in ultimate performance wear for all athletes.

Using bold designs and the best most current materials on the market this brand new branch to the business is sure to make a splash!